1. Do more market research and find the right direction
In order to personalize the enterprise’s product packaging, the first thing is to make a detailed investigation on the relevant competitors in the enterprise’s product industry, analyze the packaging characteristics of competitors, collect those packaging with characteristics that can attract consumers’ attention at the first time, and then study and analyze the whole industry packaging to find the inspiration and design direction required in packaging design, Only in this way can the packaging be unique and personalized. 2. Unify packaging and brand image
The design of tin can packaging must be combined with the brand temperament, corporate culture and connotation. The product packaging must not be separated as a part. The product packaging is originally a part of the brand image. If the enterprise designs it as another whole, the designed packaging is inconsistent with the enterprise, Packaging design must conform to the overall feeling of the enterprise.
3. Select relevant elements according to product characteristics
With the progress of society, the requirements for the application of packaging design elements have also begun to change. Now consumers prefer simple, generous and fashionable products or products with unique Chinese elements. If these elements are applied to the design of iron can packaging, the popularity and attraction to consumers will be higher. However, in terms of product brand image, the use of elements must have other emphases. Use simple elements as much as possible to make the overall packaging less complex pictures and feel more generous. Be sure to match the elements reasonably, and highlight the brand name, product name and other characteristic product introductions as much as possible.
