For a long time, the traditional packaging of moon cakes mainly includes four quadrangles and eight seven star arc transitions with the moon. The edge of the can mouth is rolled in shape, and the can bottom and can body adopt the outer crimping structure; The overall shape of the round tank is round, which is the same as the regular quadrilateral. However, due to the lack of personality, the market share decreases year by year. Because of this, giving full play to the advantages of moon cake iron box and designing a new moon cake can with novel structure, beautiful shape and diverse functions has become the primary task of packaging manufacturers and packaging designers.
Moon cake iron box
1. Combined molding design method
The shape combination method mainly includes the shape combination method and the shape combination method. It can also be divided into plane combination method and vertical combination method.
Plane combination method – the outer packing box consists of two parts. The outermost room is a beautifully designed carton, and the inner layer is composed of four separate fan-shaped iron boxes into a circle. The four fan-shaped iron boxes are cleverly combined into an organic whole through pattern design. Each sector contains a moon cake with different tastes. In this way, the moon cake box not only has the artistic conception of appreciating the moon, but also has the characteristics of convenient carrying and use. It is suitable for four moon cake boxes. In addition, the outer packaging box is also composed of two parts. The outermost layer is an iron box or carton with exquisite design, and the inner layer is composed of seven small sectors and a large circular can, Form a whole through structural design and pattern design. There is a big moon cake in the round jar and a small moon cake in each small fan-shaped iron box, which symbolizes the appreciation of the moon by the whole family and respect for the elders.
Vertical combination method – the tank body is composed of four independent circular iron tanks. The outer convex of the tank bottom of each small cylindrical tank is rolled with its tank body. The tank body and tank bottom of the lowest small cylindrical tank are rolled and formed. The tank cover adopts a double-layer structure, and the inner layer and outer layer are internally formed. In this way, after the four small cylindrical cans are sleeved with the tank cover, an antique basket cake box with flat appearance is formed, and the five parts are connected together with a gold lifting rope. The structure is novel in shape and has secondary use. In another kind, the tank body is composed of two semi cylinders. Moreover, it is designed into a bamboo tube shape, and the inner layer is composed of four independent small round cans. According to the size of the small round cans, it can be formed by stamping, or can be formed by inner rolling of the tank body and bottom, and can be formed by inner rolling of the tank mouth. The small round tank at the top is connected with the inner roll of the tank body, and is equipped with a green portable rope. This structure can be opened easily, has strong visibility and display, and has good secondary use performance.
2. Moral design method
The mid autumn moon cake is not so much a traditional food as a culture. It is a sustenance for communicating feelings, kindness and friendship, carrying the blessings and expectations of people from generation to generation. Therefore, the design of the moon cake box should reflect a culture. For example, the moon cake box should be made into a double heart or with four moon cakes in the middle to directly express love. It can be sent as a holiday gift to the elders and the elders to the sons far away from home. It echoes the Chinese traditional virtue of “old I am old, young I am young”. As another example, the moon cake box is made into a thick book shape, one end of the tank body is connected with a semicircular block, the right angle is excessive, the tank mouth of the tank body is rolled in, the tank cover is hinged with the semicircular block, the tank cover adopts a double-layer structure, the inner layer is convex and rolled in with the outer layer. Both the tank cover and the tank bottom extend out of the tank body. Like the tank body, the four corners are right angles.
Some information about moon cake culture can be attached to infiltrate the moon cake culture into the atmosphere of enjoying the moon and giving gifts in the Mid Autumn Festival. At the same time, the can shape has good secondary use and can be used as a composition box. Another iron box is round in shape, which is safe all the year round.
The tank bottom is connected with the inner roll of the tank body, the inner roll of the tank mouth of the tank body, and the tank body presses convex ribs or necks when the tank cover is a single layer; When the tank cover is a double-layer structure, the tank mouth of the tank body is slightly flattened, the outer convex of the inner layer of the double-layer cover is connected with the inner roll of the outer layer, and several convex points are punched on the outer edge of the inner layer for positioning. The appearance of the tank with double cover is flat, and the shape of the tank is beautiful and novel. At the same time, the overall shape is like ancient copper coins, implying that money is rolling. The can can be matched with the carton. The iron box is used as the inner box, the gift such as tea is placed in the central square hole, and the carton is used as the outer box.
The full moon, the moon, “Moon” is one of the central topics of the Mid Autumn Festival. Creative design around “Moon” covers a wide range. For example, there is a stepped cover tank shape. The tank body and bottom are the same as ordinary tanks, but the tank cover is creatively improved to a multi-layer stepped shape. The moon is represented by a window hole, with both shape and spirit.
3. Transplantation design method
There are many kinds of moon cake packaging materials, such as paper, wood, plastic, etc. all kinds of materials have their own characteristics. As a high-grade gift iron box packaging, it is feasible to absorb the advantages of many families and improve it in combination with the printing and processing characteristics of iron sheet. In the past, the shape of iron box used fillet transition, while the carton generally used folding right angles, the tank bottom and tank body used the same iron sheet, and the tank body was formed by folding process. In this way, the four corners of the tank body are right angles, the tank mouth of the tank body is rolled in, and the four corners of the tank cover are also right angles. The can opening of the can cover is folded and pressed tightly, which integrates the shape and processing characteristics of the carton. The shape of the can is like a carton, which changes the traditional image of the iron box and gives people a refreshing feeling. Another example is the hexagonal deep cover sleeved tank. The corner of the tank body adopts a small arc transition. After the tank bottom extends out, it is rolled and formed with the tank body. The tank cover is also divided into two parts. The forming process of the cover body and the tank body is the same. The outer edge of the cover top shall be deep drawn and try to be the same as the inner crimping height of the cover body. After the cover body and the cover top are rolled, the cover top shall be flush with the upper edge of the cover body. The top surface of the cover is flat, and the height of the can Ao is the same as that of the cover body. This iron box integrates the shape characteristics of the plastic cake packaging box, and is equipped with elegant color patterns to give people a luxurious feeling. It is suitable to be a seven star moon cake box.
4. Multifunctional design method
Ordinary moon cake boxes are discarded after use. While fully ensuring the packaging performance of moon cakes, designing multi-functional boxes is an important way to expand the moon cake box market.
For example, the shape of the iron box is similar to that of a candy box, which is composed of six semicircular petals. The bottom of the tank is rolled in, and the mouth is rolled in. The tank cover is formed by stamping, and the tank cover is slightly convex or stepped. This can shape is suitable for making Seven Star Moon Jar, which can be used as candy box when consumers run out.
For another example, the hand pushed children’s moon cake can has a rectangular shape. The bottom of the can is flat relative to the outer surface, and the outer edge is punched and concave. The punching depth is the same as the crimping height. After the bottom is rolled with the body, the outside of the bottom is flat and the mouth of the body is rolled. The structure of the tank cover is complex. The edge of the tank cover is rolled in. One end of the cover is cut off, folded and compressed behind the cover, and transited with the arc of the cover body. Several positioning points are sprint on the cover surface, and the manual push function is realized after the cover is closed. The structure is simple and novel, and can be used as a composition box after use, which is in line with the purchase psychology of children. Another example is a moon cake bucket, which has no special structure, but can be used to hold tea or other food, which is in line with the purchase psychology of housewives.
5. Profiling design method
Profiling design is mainly used for the independent packaging of a single moon cake. Some symbolic shapes are selected as models, and then the shape design is carried out in combination with the printing and processing characteristics of iron sheet. This method has a wide range of applications and can design many can shapes, which is deeply loved by consumers.
For example, a scallop shaped can gives people a novel and high-grade feeling. The upper and lower parts are hinged, which is convenient to open and carry. It is suitable for children’s consumer groups. The meaning of the pot is obvious. With corresponding patterns, it is suitable for young people to convey their feelings. It can also be used to hold small jewelry after the Mid Autumn Festival.
There are many ways to design moon cake iron box. When designing the moon cake iron box, we should first consider the novelty of creativity, comply with cultural customs and have certain cultural connotation, comply with consumers’ consumption psychology, and consider the adaptability of the market. Finally, considering the novelty and rationality of the structure and the diversity of functions, the moon cake iron box can continue to innovate and meet the consumption and aesthetic needs of consumers.
Dongguan cantong packaging products Co., Ltd. is a company specializing in tinplate packaging boxes. Cantong always puts the concept of “iron box cost performance” in the first place. Excellent quality, moderate price and perfect after-sales service are our advantages and objectives.
